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OSUS HOLDING
TOMORROW, BUILT TODAY
Heading
Client: Osus Holding
Year: 2023
Industry: Corporate
Location: KSA
Status
Completed
Awards
Transform Awards
SBD
What we did
Brand Strategy & Positioning
360° Brand Ecosystem
Brand Film
Brand Guidelines
Brand Identity
Custom Typography
Custom Iconography
Motion Graphics
Digital
In the dynamic landscape of Saudi Arabia's real estate, OSUS Real Estate faced the challenge of establishing its brand from scratch. With monumental projects underway, OSUS needed a brand identity to signify sophistication and luxury. Turning to RUYA, we created a distinctive brand that would stand out in a competitive field. Our approach involved tapping into OSUS's legacy, crafting a meaningful tagline, and revitalizing the visual and verbal identity to ensure a unique and impactful presence.
CONTEXT & BACKGROUND
(LIFE'S FOUNDATION)
The 'circle of life' signifies continual renewal, capturing the unending cycle of birth, growth, change, and interconnected evolution.
(EMBRACING LIFE'S EVOLUTION)
Just as the sun rises with promise each day, this dynamic emblem embodies life's ever-evolving, transformative aspect.
(WHERE NEW JOURNEY BEGINS)
The Arabic letter "Alif," akin to the English letter "A," symbolises the dawn of new beginnings and the promise of a fresh start.
BRAND STRATEGY & POSITIONING
Brand Main Concept
TOMORROW,
BUILT TODAY
We meticulously designed a dynamic, versatile, and multi-faceted logo for OSUS, ensuring it seamlessly integrates into diverse environments, resonating with diverse audiences while preserving its distinctive identity.
Brand Strategy & Positioning
Brand Strategy & Positioning
brand development & ecosystem
Dynamic Brand Symbol
A Dynamic and Endless Brand Symbol
We produced a series of captivating small animated films featuring the OSUS logo. These animations were centered around the letter "O," creatively transforming it into natural elements like ocean waves, urban landscapes, artistry, the human eye, and more. Each animation served as a visual narrative, eloquently depicting the brand's profound connection with the surrounding world and its central theme of 'O.'
Dynamic Brand Symbol
Multilingual Custom-made Wordmark
Custom Typeface in collaboration with Omnibus Type
We meticulously crafted a custom watermark that serves as a visual anchor for the brand and embodies the rich culture of Saudi Arabia. By incorporating elements that resonate with the country's traditions and values, this watermark has become a powerful representation of the nation, forging a deep and meaningful connection with the Saudi people.
Multilingual Custom-made Wordmark
Multilingual Custom-made Wordmark
The term ‘Onwards’ as a Vision to the Future
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RUYA's branding work was exceptional, delivering a versatile brand and dynamic logo. Their professionalism and project management skills exceeded expectations, elevating our brand to new heights.
Chairman, OSUS Real Estate Development
A Multilingual typeface allows the brand to communicate both in Arabic and Latin languages.
A Multilingual typeface allows the brand to communicate both in Arabic and Latin languages.
A Graph Style was developed for infographs and data showcasing
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A minimal and sophisticated color palette combines with gold and silver accents
A Content-led color palette helps to develop custom-made communications for specific projects and business areas
Dynamic Brand Symbol
An inspiring and minimal photo library was developed based on the concepts of future and local roots
VERBAL IDENTITY & MESSAGING
Messaging
Messaging
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Messaging
BRAND IMPLEMENTATION ROLLOUT
Corporate Brochure
Technical Guides & Booklets
Technical Guides & Booklets
Technical Guides & Booklets
Technical Guides & Booklets
Envelopes
Corporate Folder
Stationery Package
Envelope
Dynamic Brand Symbol
A Brand crafted for the digital everevolving media
We expertly designed a comprehensive range of brand collaterals, encompassing a responsive website for desktop and mobile interfaces. Our services extended to digital advertising, photography direction, distinctive brand patterns, engaging iconography, informative signage, and adaptable brand applications, ensuring a unified and impactful brand presence across all touchpoints.
Tablet Website Design
Mobile Website Design
Website Design
Website Design
Social Media Templates
OOH Implementation
Staff Giveaways
Staff Giveaways
Staff Giveaways
SPATIAL DESIGN, SIGNAGE, WAYFINDING &
OFFICE INTERIOR DESIGN ART DIRECTION
Office Front Desk
Office Wayfinder
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Office Interior Design Art Direction
Office Interior Design Art Direction
Office Interior Design Art Direction
Hotels & Resorts
Nurai Island
Destination
The Emirates
Luxury Real Estate
Piramal Mahalaxmi
