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NURAI ISLAND
BRANDING ABU DHABI’S MALDIVES
Heading
Client: Nurai Island
Year: 2020
Industry: Hospitality
Location: UAE
Status
Delivered
What we did
Brand Strategy & Positioning
360° Brand Ecosystem
Brand Film
Brand Guidelines
Brand Identity
Custom Typography
Custom Iconography
Motion Graphics
Digital
BAREFOOT LUXURY
The partnership between RUYA and the Zaya family ignited a transformative journey for Nurai Island. Together, they aimed to redefine it as a world-class travel and leisure paradise.
Our comprehensive 360-degree branding endeavour yielded remarkable results, with a substantial increase in customer return rates, often in larger groups. Nurai Island has now become widely recognised as a top-tier holiday resort. Its acclaim extended globally, earning the distinguished title of "Most Incredible Private Island" by CondeNast Traveler UK. Nurai Island became a coveted destination for prestigious events, film shoots, and VIP gatherings, including luminaries like Richard Branson, Orlando Bloom, Lewis Hamilton, and Manchester City, as well as hosting product launches for esteemed brands such as BMW, Rolls Royce, and Chanel.
CONTEXT & BACKGROUND
01.
02.
BRAND STRATEGY & POSITIONING
Brand Main Concept
BAREFOOT LUXURY
A destination filled with surprises and accessible via an exquisite boat ride. The island promises barefoot luxury where memorable moments are created.
brand development & ecosystem
Custom-made Wordmark Vertical Lock-up
Custom-made Wordmark Horizontal Lockup
Custom-made Wordmark over Key Art
Watercolor illustrations representing unparalleled nature
The pristine turquoise waters enveloping Nurai Island inspired a cohesive watercolor theme that flows through all brand touchpoints, creating a visual connection to the island's aquatic surroundings. This thematic consistency resonates with the island's natural beauty and sense of luxury.
Watercolor illustration in motion
Watercolor illustration in motion
Watercolor illustration in-use
Watercolor illustration in-use
Brand's typography
Glyph Set
Typography allowed weights
A color palette inspired on the natural surroundings
Hotel Booklet
Umbrella for Guests
Ameties Book
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Website
Guests’ Giveaways and Mobile Website
Guests’ Giveaways
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Guests’ Giveaways Box
Business Cards
Room Collaterals
‘The Spa’ Implementations
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Brand Application on Uniforms and Room Sheets
Guest’s Giveaway
Breakfast table set up
Guests’s Chocolate Box Giveaway
Guests’s Tote Bag Giveaway
Mobile Booking Tool
ON-SITE PHOTOSHOOT
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In collaboration with the Photographer Antonio Saba
RUYA formed a creative alliance with the renowned Italian photographer Antonio Saba, whose illustrious career encompasses global photography. Our collaboration aimed to capture the multifaceted visual beauty and essence of Nurai Island's luxury hospitality, including its architecture, lifestyle, and natural surroundings.
WAYFINDING & SIGNAGE
Custom-made Pictograms
Custom-made Pictograms
Wayfinding
Room Cleaning Sign
Wayfinding
RESTAURANTS, FOOD
& BEVERAGE SUB-BRANDS
The Restaurants: Frangipani
RUYA crafted the brand identity for Frangipani, a Nurai Island restaurant offering diverse culinary experiences. Our efforts aimed to capture the essence of this culinary haven, inviting guests to embark on a remarkable journey of flavors, textures, and cultures in a captivating setting.
Branded Cluttery
Frangipani Restaurant Sub-Brand
Frangipani brand In-use
Frangipani brand In-use
Frangipani Restaurant
Frangipani Restaurant Illustrations
SALES CENTER EXPERIENCE
Sales Center Experience Room - Developed by AV&C, New York
Interactive Screen
Interactive Screens
Interactive Screen
Interactive Screen
Sales Center Room
Destination
The Emirates
Luxury Real Estate
Piramal Mahalaxmi
Corporate
Osus
