Award winning UAE based branding & digital agency.

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ZAYA Group - UAE

Zaya, a name that kindles an endless spark of life began back in 2008 as a hospitality and boutique firm by the visionary Nadia Zaal.

Her vision was to transform the landscape of UAE to enhance the architecture, reengineer the infrastructure, and develop iconic properties to inspire lives. She approached us to develop a corporate brand that would house all the future projects. We carried out a 360º brand roll-out for Zaya.


  • Client: Zaya

  • Industry: Corporate

  • Location: Abu Dhabi, UAE

  • Web: zaya.com


  • Brand Architecture

  • Brand Audit

  • Brand Identity

  • Brand Strategy & Positioning

  • Collaterals

  • Internal Branding

  • Stationery Package

The Brandmark

The inspiration for visuals

The distinctive stroke adds character and personality to the logo by emphasising the essence of ‘endless spark’ and timeless experience one would encounter.

The Colour Palette

Mint being the signature colour adds a spark of freshness and playfulness to the brand. White and shades of grey and brown add a contrast and gives a serious approach.

The Pattern

To create a strong memorable brand expression, we chose an organic, gestural pattern that clearly demonstrates the artisan’s skill of it being hand-made.

The Signage

The hand-written signage reinforced the playful and fun element of the brand.

Brand Application

Every brand collateral from stationery items to sales center evoked the brand

positioning of storytelling experience and endless spark of life.

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The Website

The electronic communications were shaped by the positioning of the brand itself. The imagery, fonts, colours, logo, composition, multimedia, actions, and brand personality were consistent which resulted in a responsive website development.

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