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Delivering excellence over 8 years to 120+ clients.
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Amidst the thick foliage and jade-green marvel of the chic metropolis of Kalyani Nagar Pune, lies 3 awe-inspiring residential towers named Verde - a word derived from the Spanish dialect meaning greenery. Our brief was to make this Garden of Eden distinct via a strong identity and branding.
Credits
Client: Verde
Industry: Real Estate
Location: Pune, India
Web: verderesidences.com
What we did
3D Renderings
Brand Identity
Brand Strategy & Positioning
Brochure & Collaterals
Digital Strategy & Website
Film & Photoshoot
Immersive Experiences
Print & Outdoor Campaigns
Sales Centre
Signage System
The Brandmark
The inspiration for visuals
The symmetrical lines signify a balance in both form and order for the open spaces where light, water and air intersect to enhance wellbeing and provide a fulfilled lifestyle.
The Colour Palette
To reinforce the brand name and appeal to the emotions of the audience, we chose amazon green and sunburst gold as the primary colour for the brand.
Tone of Voice
To establish solidarity and familiarity, we used a constructive and an engaging tonal value for the tone of voice.
Photography Style
The photography style was guided to portray elegance and class in the subject matter, composition, colours and depth of field.
Brand Application
We maintained consistency across all touch points so that the visual standards are coherent with the brand essence of ‘One experience, everything you desire’.
Sales Centre
We developed an interactive sales center design to give an immersive experience to the Verde Clients.
The Website
We adopted an easy-navigation and user-friendly web design development with targeted content for the audience.
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