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Born in the UAE, serving globally.
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UMC being an industrial leader with an eye to the future and aspirations to the sky, required a universal brand with contemporary brand expression and identity. Gaining immense reputation in the metal coating industry pressurized them to have a global brand in place and that’s when we were approached to develop and design the brand.
CREDITS
Client: UMC
Industry: Corporate
Location: Dubai, UAE
WHAT WE DID
Brand Applications
Brand Identity
Brand Positioning
Industrial Packaging
Stationery Package
Uniforms & Livery
The Brandmark:
The inspiration for visuals
To give the target audience a clearer picture of the brand function, we decided to design a universal logo to depict rolling metal sheets with a bold typeface of the brand name ‘UMC’.
Colour Palette
The blue and green shades have been taken from the colours of metals during the metal coating process.
Brand Application
The look and feel was consistent across all the touch points as the collaterals reflected professionalism, competence and expertise.
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