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The Crest - Gurugram

Transcending above the skies to leave a significant mark on the skyline of Gurgaon are the 6 stunning towers of The Crest project phase 5 in DLF City by DLF5- India’s largest real estate developer with a reputation for building master-planned communities and high-quality projects. We were approached to develop the brand where we shaped the brand persona, identity system, marketing materials, brand communication, experience center and signage.


  • Client: The Crest

  • Industry: Real Estate

  • Location: Gurgaon, India

  • Web: thecrest.dlf.in

What we did

  • Brand Identity

  • Brand Strategy & Positioning

  • Brochure & Collaterals

  • Digital Strategy & Website

  • Film & Photoshoot

  • Print & Outdoor Campaigns

  • Sales Centre

The Brand mark:

The inspiration for visuals

As the word crest symbolise a shield, we decided to synchronize the brand name with the brand mark by designing a gold shield with a mountain and a rising sun inside to serve as an emblem for affluence which reinforces the brand positioning of ‘Live magnificently’.

Colour Palette

To signify prosperity, grandeur, and wealth we chose a colour palette to reflect these attributes.

Photography Style

Candid lifestyle moments were captured to depict the cosmopolitan lifestyle of the brand.

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Brand Application

Every touchpoint was a reflection of the brand positioning of ‘Live magnificently’.

The Website

We designed the website to appeal, trigger and compel the target audience to inquire and make investments in the project.

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