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Transcending above the skies to leave a significant mark on the skyline of Gurgaon are the 6 stunning towers of The Crest project phase 5 in DLF City by DLF5- India’s largest real estate developer with a reputation for building master-planned communities and high-quality projects. We were approached to develop the brand where we shaped the brand persona, identity system, marketing materials, brand communication, experience center and signage.
Credits
Client: The Crest
Industry: Real Estate
Location: Gurgaon, India
Web: thecrest.dlf.in
What we did
Brand Identity
Brand Strategy & Positioning
Brochure & Collaterals
Digital Strategy & Website
Film & Photoshoot
Print & Outdoor Campaigns
Sales Centre
The Brand mark:
The inspiration for visuals
As the word crest symbolise a shield, we decided to synchronize the brand name with the brand mark by designing a gold shield with a mountain and a rising sun inside to serve as an emblem for affluence which reinforces the brand positioning of ‘Live magnificently’.
Colour Palette
To signify prosperity, grandeur, and wealth we chose a colour palette to reflect these attributes.
Photography Style
Candid lifestyle moments were captured to depict the cosmopolitan lifestyle of the brand.
Brand Application
Every touchpoint was a reflection of the brand positioning of ‘Live magnificently’.
The Website
We designed the website to appeal, trigger and compel the target audience to inquire and make investments in the project.
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