00

Born in the UAE, serving globally.

work image agency image services image careers image connect image airplane image drone image globe image

Best viewed in portrait mode

Hello!

Hello!

Click on the image or the menu to navigate

In order to provide you the best user experience, this website uses cookies. By closing this message, you accept our cookies policy .

icon-close

Scroll it!

The Crest - Gurugram

Transcending above the skies to leave a significant mark on the skyline of Gurgaon are the 6 stunning towers of The Crest project phase 5 in DLF City by DLF5- India’s largest real estate developer with a reputation for building master-planned communities and high-quality projects. We were approached to develop the brand where we shaped the brand persona, identity system, marketing materials, brand communication, experience center and signage.

Credits

  • Client: The Crest

  • Industry: Real Estate

  • Location: Gurgaon, India

  • Web: thecrest.dlf.in

What we did

  • Brand Identity

  • Brand Strategy & Positioning

  • Brochure & Collaterals

  • Digital Strategy & Website

  • Film & Photoshoot

  • Print & Outdoor Campaigns

  • Sales Centre

The Brand mark:

The inspiration for visuals

As the word crest symbolise a shield, we decided to synchronize the brand name with the brand mark by designing a gold shield with a mountain and a rising sun inside to serve as an emblem for affluence which reinforces the brand positioning of ‘Live magnificently’.

Colour Palette

To signify prosperity, grandeur, and wealth we chose a colour palette to reflect these attributes.

Photography Style

Candid lifestyle moments were captured to depict the cosmopolitan lifestyle of the brand.

1 / 3

Brand Application

Every touchpoint was a reflection of the brand positioning of ‘Live magnificently’.

The Website

We designed the website to appeal, trigger and compel the target audience to inquire and make investments in the project.

Previous project

Next project