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Born in the UAE, serving globally.
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Building a reputation for delivering high-performance engineering services and providing German workshops to industry-specific consumers is what Technik was known for. However, aligning the brand image to global standards was essential and we were approached to develop the brand positioning and visual identity system.
Credits
Client: Technik
Industry: Corporate
Location: Dubai, UAE
What we did
Brand Applications
Brand Identity
Brand Positioning
Stationery Package
The Brand mark
The inspiration for visuals
To give a bold and confident look, we developed a masculine yet contemporary brand mark that would appeal to both Gen X and Gen Y - the target audience of Technik.
The Colour Palette
We chose a bold, sturdy yet vibrant colour palette which is in synchrony with the brand essence of being progressive and futuristic.
Brand Application
All the brand touch points from business cards to livery evoked the brand attributes of being confident, bold and courageous.
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