Award winning UAE based branding & digital agency.

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Talex - Abu Dhabi

Being the region’s largest aluminium extrusion plant, Talex- a partnership between Abu Dhabi’s SENAAT and Al Ghurair Group’s Gulf Extrusions, required a fresh identity to become a global brand. We were approached to develop the brand strategy, positioning and visual identity system.


  • Client: Talex

  • Industry: Corporate

  • Location: Abu Dhabi, UAE

What we did

  • 360º Visual System

  • Brand Applications

  • Brand Identity

  • Brand Positioning

  • Industrial Packaging

  • Stationery Package

  • Uniforms & Livery

The Brandmark:

The inspiration for visuals

To make the brand more reliable, dynamic and progressive, we strategically used arrows pointing in 3 directions with a bold and confident custom-made font.

Colour Palette

The bold and vibrant colour palette makes the brand more universal and acceptable across both national and international boundaries.

The Typography

The custom-made fonts are clean and allows for clear communication.

The Pattern

We put the arrows from the logo in a repetitive manner to form a brand pattern which allows for brand recognition.

Brand Application

The brand elements are seen to be consistent across all the touchpoints.

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