Best viewed in portrait mode
Only agency in the region specialising in real estate & hospitality marketing.
Best viewed in portrait mode
Hello!
Hello!
Click on the image or the menu to navigate
Scroll it!
Being the region’s largest aluminium extrusion plant, Talex- a partnership between Abu Dhabi’s SENAAT and Al Ghurair Group’s Gulf Extrusions, required a fresh identity to become a global brand. We were approached to develop the brand strategy, positioning and visual identity system.
Credits
Client: Talex
Industry: Corporate
Location: Abu Dhabi, UAE
What we did
360º Visual System
Brand Applications
Brand Identity
Brand Positioning
Industrial Packaging
Stationery Package
Uniforms & Livery
The Brandmark:
The inspiration for visuals
To make the brand more reliable, dynamic and progressive, we strategically used arrows pointing in 3 directions with a bold and confident custom-made font.
Colour Palette
The bold and vibrant colour palette makes the brand more universal and acceptable across both national and international boundaries.
The Typography
The custom-made fonts are clean and allows for clear communication.
The Pattern
We put the arrows from the logo in a repetitive manner to form a brand pattern which allows for brand recognition.
Brand Application
The brand elements are seen to be consistent across all the touchpoints.
10
06
01
01
05
08
Others