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Born in the UAE, serving globally.
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Being the region’s largest aluminium extrusion plant, Talex- a partnership between Abu Dhabi’s SENAAT and Al Ghurair Group’s Gulf Extrusions, required a fresh identity to become a global brand. We were approached to develop the brand strategy, positioning and visual identity system.
Credits
Client: Talex
Industry: Corporate
Location: Abu Dhabi, UAE
What we did
360º Visual System
Brand Applications
Brand Identity
Brand Positioning
Industrial Packaging
Stationery Package
Uniforms & Livery
The Brandmark:
The inspiration for visuals
To make the brand more reliable, dynamic and progressive, we strategically used arrows pointing in 3 directions with a bold and confident custom-made font.
Colour Palette
The bold and vibrant colour palette makes the brand more universal and acceptable across both national and international boundaries.
The Typography
The custom-made fonts are clean and allows for clear communication.
The Pattern
We put the arrows from the logo in a repetitive manner to form a brand pattern which allows for brand recognition.
Brand Application
The brand elements are seen to be consistent across all the touchpoints.
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