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Provedore - Dubai

Joie de Vivre! Yes, when it comes to celebrating life, what better option than the artisan restaurant and marketplace than Provedore? A private investment group approached us to carry out a 360° brand rollout for their new brand and we developed a strong brand personality with appealing brand packaging.


  • Client: Provedore

  • Industry: Retail

  • Location: Dubai, UAE

  • Web: provedore.ae

what we did

  • Brand Identity

  • Brand Strategy & Positioning

  • Collaterals

  • Digital Strategy & Website

  • Environment Design

  • Industry Research

  • Menu & Uniform

  • Packaging Design

  • Photoshoot


  • Transform awards mena

The Brand Mark

The inspiration for visuals

We custom-made a dotted spiral logo that gained its inspiration from the sun. The dotted lines are in a circular symmetry so as to lay emphasis on fine aesthetics and modernity.

The Colour Palette

We chose engaging colours such as mint green, brown and copper for the colour palette – which softened the masculinity of the typeface and made the brand more approachable.

The Pattern

We used symmetrical repeated logo to form a pattern for the brand. This reinforced the logo design and allowed for easy brand recognition.

Brand Application

All the brand touch points from packaging to menu to cutlery exuded the brand essence of 'celebrate life'.

Photography Style

The photography style was guided to depict the historic-meets-contemporary vibe of the brand with the strong packaging concept and unique collateral materials.

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