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The gated-community of PARAS Quartier by Paras Buildtech enjoys a coveted location in Gurgaon’s Faridabad Road, a new residential district that is well connected to the city. We were briefed to develop the brand visual identity, brand collaterals and ad campaign.
CREDITS
Client: Barugel Azulay
Year: 2015
Industry: Real Estate
WHAT WE DID
Branding
Brochure
Visual Identity
The Brandmark:
The inspiration for visuals
For the brand mark construction, we embarked on a unique and exclusive journey of elegance where we portrayed the brand name with a descriptor of ‘luxury residences’ to emphasize the project offering.
Colour Palette
To best portray the ample sunlight that would penetrate from the large windows of the 4BHK apartments, we chose a warm and sophisticated color palette.
Brand Application
The new visual identity was successfully applied across the collateral materials.
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