Best viewed in portrait mode
Only agency in the region specialising in real estate & hospitality marketing.
Best viewed in portrait mode
Hello!
Hello!
Click on the image or the menu to navigate
Scroll it!
NPCC was established in 1973 by the “Late Father of the Nation” and by a firm called CCC, with a vision of completing the oil chain in UAE. We were briefed to revitalize the brand and carry out a complete 360-degree rebranding exercise.
Credits
Client: NPCC
Industry: Corporate
Location: Abu Dhabi, UAE
Web: npcc.ae
What we did
Brand Audit
Brand Identity
Brand Strategy & Positioning
Brochure & Collaterals
Digital Strategy & Website
Photoshoot
Backstory:
The inspiration for visuals
We established a strong positioning around the 'moving forward' concept which indicated that the brand is dynamic and doesn't believe in standing still. We created a set of brand values that were coherent with the ideology of 'beyond the possible'.
The brand values are 'Progressive', 'Efficient', 'Diligent', 'Reliable' and 'Responsible'.
The Tagline
We chose a tagline 'Beyond the possible' which emphasied the idea of growth, pushing boundaries, exploring opportunities and striving for operational excellence.
The Brand mark
The logo was designed using the initials of the name with a forward shaped icon '>' that depicted the brand essence of growth and achieving operational excellence. The icon had a brand convincing versatility in both English and Arabic language context.
The Colour Palette
The colours were carefully selected to depict the nature of NPCC: blue for sky and sea which portrays the endless horizon and infinity (onshore and offshore EPC solutions) whilst red depicts the passion NPCC has for the work they do.
Brand Application Examples
We incorporated the re-branding excersise across all the communication channels where the target audience were kept in mind i.e. B2B and B2G organisations.
The Website
The presence of a responsive website allowed the target audience to easily be reached.
10
24
01
01
05
08
Others