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Epitomising the pinnacle of beauty, the 5 elegant towers of the Murano Residences revive the Venetian art of glassmaking in the Al Furjan community. We were approached by the Ghreiwati Group to carry out a branding exercise for this new development.
Credits
Client: Murano
Industry: Real Estate
Location: Dubai, UAE
Web: muranoresidences.ae
What we did
Brand Identity
Brand Positioning & Strategy
Digital Strategy & Website
Emailers & E-newsletter
Film & 3D Renderings
Print & Digital Campaign
Stationery Package
Backstory:
The inspiration for visuals
Blending both form and functionality of the fine Italian glass, we designed the brand elements to depict the sophistication of contemporary art via lines, shapes, colors and styles.
The Brandmark
Majestic like the hypnotic crystal, the iridescent colours in the letter 'M' signify deep connections between contemporary art and the historic art of glassmaking.
The Colour Palette
To best depict the fusion of contemporary art connections with historic glassmaking, we chose a quartet of garnet red, cobalt blue, chromium green and sulphur yellow for the color palette.
Photography Style
The photography style was directed to capture genuine connections being made with loved ones.
Brand Application
Forming the first-touch brand interaction, we designed the collateral materials to positively influence the perceptions of the target audience.
The Website
Keeping the target audience in mind, we developed a clean responsive website with rich content.
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