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Born in the UAE, serving globally.
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Offering uninterrupted views of the nickel-silver horizon, jewel-blue Arabian sea, and impressive Dubai skyline, Mina by Azizi soars elegantly at the iconic location of Palm Jumeirah. We were approached to give the new development an identity, and we carried out a complete 360º branding roll-out.
Credits
Client: Mina by Azizi
Industry: Real Estate
Location: Dubai, UAE
Web: minabyazizi.ae
What we did
Brand Identity
Brand Positioning & Strategy
Digital Strategy & Website
Emailers & E-newsletter
Print, Outdoor & Digital Campaign
Site Hoarding
Stationery Package
Backstory:
The inspiration for visuals
Gaining inspiration from the positive feng shui of its contemporary yet timeless wave-like architecture and the undulating ocean waves, we represented the brand in the form of a dynamic moving structure resembling the tides of the ocean .This evoked the brand essence of the ‘purest expression of harmony’.
The Brand mark
The brand mark was constructed with the belief that anything static is destined to fail whereas constant motion and dynamism forms the true essence of life. The inspiration for the brand mark was derived from the tranquil ocean waves, sea-faring dhows, and the gentle sea breeze.
The Typography
To strengthen the brand promise and promote effective communication across all platforms, we chose a functional and insightful typeface that is both recognizable and efficient.
The Colour Palette
To make the project stand out in its true light, we chose a colour palette to resemble the cerulean sky, the sapphire sea, and the golden sands.
Deep Ocean Blue
60%
Sky Blue
60%
Prestige Gold
60%
Light Blue
60%
Sand Off - White
60%
Photography Style
To add emotion and depth, the photography style was guided to depict elegance and style at the sea.
Brand Application Examples
Forming the first point of contact in relationship building, we leveraged the core elements of the brand visual identity to maintain consistency and flexibility across all touch points.
Digital Banners
We designed the digital banners to deliver a consistant experience so as to trigger a positive response and action from the target audience.
The Website
We developed a user-friendly and interactive website with rich and relevant multimedia content along with an appealing UX design.
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