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Only agency in the region specialising in real estate & hospitality marketing.
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We embarked on a creative pursuit with Middle East’s youngest and most influential CEO Talal Moafaq to orchestrate the rebranding endeavor for their flagship master plan project MAG City in MBR, Dubai. After conducting thorough opportunity analysis, we drilled down to accentuate the project inside-out by coordinating with a team of experts, which included the master developer, chief architects, landscape artists and interior designers. The success of the brand lift heralded the start of a new era in MAG Property Development’s award-winning portfolio.
CREDITS
Client: MAG
Year: 2020
Industry: Real Estate
Location: Dubai
WHAT WE DID
Brand Applications
Brand Architecture
Brand Enhancement
Brand Identity
Brand Strategy
Customer Experience Journey
Event Branding
IMC Campaigns
Motion & Digital
Visualisation
AWARDS
Challenge
The unpredictability of macroeconomic factors contributed to the demand decline and supply rise in the UAE’s housing sector in Q3 of 2018. The shift towards affordable housing over luxurious housing was the underlying issue.
Experienced investors were opting for ready-made housing options for quick returns and less risk, which affected the off-plan inventory sales in MAG Property development’s portfolio.
Solution
To align the brand with the changing trends and audience’s needs in the UAE, we rethought, transformed and enhanced the project quality with the master architects and in-house marketing team. From futuristic architectural solutions to innovative amenities, and from winning pricing strategy to attractive payment plans, every element and touchpoint in the customer experience journey was accentuated.
Inspiration
The progression, energy and positive vibes of the millennials contributed to the dynamic and versatile brand. We positioned the brand around the ‘own
more’ philosophy, which evoked the sheer essence of limitless possibilities.
Results
The online conversion rates doubled, and the site visits hiked from 20% to 60% in the first month of rebranding launch.
MAG City Townhouses
Gaining inspiration from the evolving and progressive nature of Dubai, the architecture, visual flow, consistency and layout of townhouses represents an unprecedented level of sophistication that keeps the welfare of the future generation in mind.
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