Hameni Hotel & Homes - Dubai

In the midst of JVC rests heaven’s hideaway - a luxurious yet comfortable 32-storey tower with art nouveau architecture, pebble-dashed walkways and heart clamping sky gardens. Zaya Corporate approached us to carry out a branding exercise for this new development.

credits

Client: Zaya
Industry: Real Estate
Location: Dubai, UAE
Web: zayahameni.com

what we did

Brand Audit
Branding
Brochure
Digital
Visual Identity
Visualisation

The Brandmark

The inspiration for visuals

We developed the logo to demonstrate the ‘Hameni Wellness’ philosophy by combining wellbeing, with environmental and human sustainability. The brand mark also depicts the brand architecture with Hameni as the Masterbrand and Hameni Hotels and Homes as the sub-brand.

The Pattern

We developed a pattern that would revolve around the synergy of spaces and the orchestration of light, sound, water and nutrition systems. The leaf-life pattern reinforced the brand positioning of wellbeing and wellness.

Brand Application

We designed every brand touch point to evoke harmony, comfort and connection with nature.

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Visualisation

To go beyond the architectural realms, we adopted cinematic techniques to developed photorealiestic renders by enhancing the effects, hues, colors, lighting, framing, composition and angles.