DLF 5 - Delhi NCR

DLF5 - a project by India’s largest developer DLF is an integrated master plan development with high-end residential, commercial, retail and community facilities. We were briefed to develop a strong corporate identity with a new approach to target the audience.

Credits

Client: DLF5
Industry: Real Estate / Retail
Location: India
Web: dlf5.in

What we did

Brand Identity
Collaterals
Hoardings
Print Ad Campaign
Visual Identity
Website

Strategy:

Developing a new brand

We adopted a straight-to-the-point approach to communicate with the property buyers and leasers by conducting a campaign, which comprised of testimonials from residents dwelling in DLF5.

The Brand mark

Being a strong brand from a well-reputed developer, we designed a bold logo with ‘Our City’ tagline incorporated in it.

The Typography

To add a communicative weight on both print and digital platform, we created a well suited typographic marque which engaged a clear and open style from the outset. The fonts were distinct and clear.