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DLF 5 - Delhi NCR

DLF5 - a project by India’s largest developer DLF is an integrated master plan development with high-end residential, commercial, retail and community facilities. We were briefed to develop a strong corporate identity with a new approach to target the audience.


  • Client: DLF5

  • Industry: Real Estate / Retail

  • Location: India

  • Web: dlf5.in

What we did

  • Brand Identity

  • Collaterals

  • Hoardings

  • Print Ad Campaign

  • Visual Identity

  • Website


Developing a new brand

We adopted a straight-to-the-point approach to communicate with the property buyers and leasers by conducting a campaign, which comprised of testimonials from residents dwelling in DLF5.

The Brand mark

Being a strong brand from a well-reputed developer, we designed a bold logo with ‘Our City’ tagline incorporated in it.

The Typography

To add a communicative weight on both print and digital platform, we created a well suited typographic marque which engaged a clear and open style from the outset. The fonts were distinct and clear.

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The Colour Palette

To best depict the work-live-play-love-grow model, we chose a rich and an organic colour palette.

Brand Application Examples

The new brand mark along with the other brand elements translated well with consistency across all the brand touchpoints.

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