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Only agency in the region specialising in real estate & hospitality marketing.
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Located within the perimeter of other great projects in Doha, Ariane City required an identity that would distinguish it from other developments in the vicinity. We were approached to carry out a complete 360° brand rollout.
Credits
Client: Castel Royale
Industry: Real Estate
Location: Ashok Nagar, India
Web: thecrest.dlf.in
Brand Identity
Brand Strategy & Positioning
Brochure & Collaterals
Digital Strategy & Website
Photoshoot
Print & Outdoor Campaigns
Sales Centre
Stationery Package
The Brand mark
The inspiration for visuals
We chose a bird emblem to symbolize freedom and spirit; the tail signifies deep roots and strong foundations whereas the head signifies a futuristic outlook. Gold and silver foiling for the logo portrays the majestic brand positioning and grand brand essence.
The Colour Palette
We carefully selected the gold and silver colour palette to give the grandiose look and feel in all the collateral materials.
Tone Of Voice
The brand tone of voice was in synchrony with the essence of being grand and royal.
Photography Style
As the location of Ashok Nagar was not very well known, we chose renowned brand ambassadors to make the brand stand out where we carried out a photo-shoot side by side.
Brand Application
With unparalleled attention to detail, we designed every brand collateral to depict royalty and prestige.
The Website
We designed an interactive, responsive and easy to use website for the brand incorporating all the brand identity elements.
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