Only agency in the region specialising in real estate & hospitality marketing.

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Castel Royale - Pune

Located within the perimeter of other great projects in Doha, Ariane City required an identity that would distinguish it from other developments in the vicinity. We were approached to carry out a complete 360° brand rollout.


  • Client: Castel Royale

  • Industry: Real Estate

  • Location: Ashok Nagar, India

  • Web: thecrest.dlf.in

  • Brand Identity

  • Brand Strategy & Positioning

  • Brochure & Collaterals

  • Digital Strategy & Website

  • Photoshoot

  • Print & Outdoor Campaigns

  • Sales Centre

  • Stationery Package

The Brand mark

The inspiration for visuals

We chose a bird emblem to symbolize freedom and spirit; the tail signifies deep roots and strong foundations whereas the head signifies a futuristic outlook. Gold and silver foiling for the logo portrays the majestic brand positioning and grand brand essence.

The Colour Palette

We carefully selected the gold and silver colour palette to give the grandiose look and feel in all the collateral materials.

Tone Of Voice

The brand tone of voice was in synchrony with the essence of being grand and royal.

Photography Style

As the location of Ashok Nagar was not very well known, we chose renowned brand ambassadors to make the brand stand out where we carried out a photo-shoot side by side.

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Brand Application

With unparalleled attention to detail, we designed every brand collateral to depict royalty and prestige.

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The Website

We designed an interactive, responsive and easy to use website for the brand incorporating all the brand identity elements.

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