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Award winning UAE based branding & digital agency.
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Being unique like the Greek mythological goddess 'Ariandne', Ariane derives its name from this goddess that signifies purity and excellence. We were approached by Ariane Group to develop both the corporate brand along with the sub-brands.
Credits
Client: Ariane Corporate
Industry: Corporate
Location: Doha, Qatar
What we did
Brand Architecture
Brand Audit
Brand Identity
Brand Strategy & Positioning
Digital Strategy & Website
Internal Branding
Stationery Package
The brand mark
The inspiration for visuals
Standing true to its name, the brandmark represents spiral dynamic lines that resemble the labyrinth of Ariandne. Ariane brilliantly houses the sub-brands of Ariane Holdings and Ariane Real Estate.
Sub-brands
The Colour Palette
We chose royal blue, pure white, stardust gold and dusky grey for Ariane Corporate and Ariane Real Estate whilst for Ariane Holdings we replaced royal blue with ebony black
Brand Application
We designed all the brand touch points to evoke the brand essence.
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