Award winning UAE based branding & digital agency.

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Ariane Holding - Doha

Being unique like the Greek mythological goddess 'Ariandne', Ariane derives its name from this goddess that signifies purity and excellence. We were approached by Ariane Group to develop both the corporate brand along with the sub-brands.


What we did

  • Brand Architecture

  • Brand Audit

  • Brand Identity

  • Brand Strategy & Positioning

  • Digital Strategy & Website

  • Internal Branding

  • Stationery Package

The brand mark

The inspiration for visuals

Standing true to its name, the brandmark represents spiral dynamic lines that resemble the labyrinth of Ariandne. Ariane brilliantly houses the sub-brands of Ariane Holdings and Ariane Real Estate.


The Colour Palette

We chose royal blue, pure white, stardust gold and dusky grey for Ariane Corporate and Ariane Real Estate whilst for Ariane Holdings we replaced royal blue with ebony black

Brand Application

We designed all the brand touch points to evoke the brand essence.

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