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Ariane City - Doha

Doha, a fast growing economic city with a vision to ace and excel is now encountering numerous infrastructure developments. Ariane City is one such development built to shape a better tomorrow for the people of today. Located within the perimeter of other great projects, Ariane City required an identity that would distinguish it from other developments in the vicinity. We were approached to carry out a complete 360º brand roll-out.


  • Client: Ariane

  • Industry: Real Estate

  • Location: Doha, Qatar

  • Web: arianecity.com


  • Brand Architecture

  • Brand Audit

  • Brand Identity

  • Brand Strategy & Positioning

  • Brochure & Collaterals

  • Digital Strategy & Website

  • Print & Digital Campaign

  • Stationery Package

The Brandmark:

The inspiration for visuals

To reach great heights, change and dynamism is the key. Based on his philosophy, we developed the brand mark that represents spiral lines in constant motion.

Sub Brands

The 6 districts of Ariane City brings the brand positioning of ‘Connected lifestyle’ to life where residents are offered a work-live-play lifestyle.

Brand Application

We designed all the brand touch points to evoke the brand essence of ‘connected lifestyle’.

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