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Doha, a fast growing economic city with a vision to ace and excel is now encountering numerous infrastructure developments. Ariane City is one such development built to shape a better tomorrow for the people of today. Located within the perimeter of other great projects, Ariane City required an identity that would distinguish it from other developments in the vicinity. We were approached to carry out a complete 360º brand roll-out.
CREDITS
Client: Ariane
Industry: Real Estate
Location: Doha, Qatar
Web: arianecity.com
WHAT WE DID
Brand Architecture
Brand Audit
Brand Identity
Brand Strategy & Positioning
Brochure & Collaterals
Digital Strategy & Website
Print & Digital Campaign
Stationery Package
The Brandmark:
The inspiration for visuals
To reach great heights, change and dynamism is the key. Based on his philosophy, we developed the brand mark that represents spiral lines in constant motion.
Sub Brands
The 6 districts of Ariane City brings the brand positioning of ‘Connected lifestyle’ to life where residents are offered a work-live-play lifestyle.
Brand Application
We designed all the brand touch points to evoke the brand essence of ‘connected lifestyle’.
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