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Yamanote

Yamanote is the first-of-its-kind cake shop that creates and serves all varieties of European pastries, cakes, macaroons and other delicacies with a Japanese touch. To preserve the purity and authenticity of the Japanese culinary culture, every item at Yamanote is created from high quality organic and seasonal ingredients.

clientYamanote

services branding

industryRestaurant & Bakery

websitehttp://yamanoteatelier.com/

CHALLENGE

RUYA was approached to introduce the first of its kind Japanese patisserie concept in the UAE with a difference. The client wanted to enter the market with a similar brand image to Armani Cafe, Fauchon Cafe and Laduree, but with a different design approach that is simple yet sleek and appealing. RUYA wanted to equip the owners with marketing tools to build a cafe brand that was easily accepted by the market, but still positioned them as a gourmet destination. Concurrently, we wanted to support the owners with the knowledge and guidance to steer the ship through the excitement of opening and first few months of operation.

SOLUTION

The brand’s historic-meets contemporary vibe was depicted within their brand identity. Through a classic attention to detail of Japanese culture and mixing it with a modern flair, we were able to build expectations leading up to the opening. The end product was a sleek brand with complimenting collateral material design and a strong packaging concept, helping the brand stand apart from its competition.

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