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Viceroy Dubai

Viceroy Dubai Palm Jumeirah is SKAI Holdings' extraordinary interpretation of opulence along the shoreline of Palm Jumeirah. This magnificent structure will stand testament to SKAI’s passion for perfection and its innovative approach to luxury hospitality.   Located on ultimate beachfront property in one of the world’s most desirable destinations, Viceroy will offer a total of 477 rooms & suites, 221 signature residences, 10 unique F&B outlets, and a boutique spa.

clientViceroy Dubai Palm Jumeirah

services branding,visualization

industryHospitality

websitehttp://viceroydubai.com

Story

SKAI required new updated projects material, as the design development process evolved, for road shows, stakeholder meetings, existing clients, and new partners. RUYA was appointed to capture various lifestyle & living features to maximize project visibility & value.

Journey

RUYA performed on the full package of photo-realistic renders for Viceroy and developed storytelling images. Collaboratively worked closely with SKAI, P&T, Yabu Pushelberg, Nao Taniyama, TOPO and produced these in real-time planning. Our team of visualizers, creative director and aerial photographer achieved perfect naturalization of the images. The package consisted of resort exteriors, restaurants, amenities & private residences with perfect representation of the graceful and glamorous lifestyle.

Impact

RUYA was the voice behind the success of Viceroy Palm Jumeirah and played an influential role in providing the marketing tools in achieving $700 million of sales within the first year of its launch. Viceroy and SKAI Holdings relations were further strengthened with the new Viceroy signing for Jumeirah Village.

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