Verde is a prominent residential project in Pune, India. A joint-venture between 2 of Pune’s premium builders – Avinash Bhosale Group and Clover Real Estate. The development consists of 3 buildings staggered along an axis providing a strong sense of direction. This axis was set in such a way that all the living areas and master bedrooms can face a green open space and are in full view of the sunset.
industryReal Estate & Hospitality, Environment.
RUYA was approached for all integrated branding and marketing. The ability to create all content across the brand allowed us to create a fluid and malleable system that was appropriate across a variety of mediums. The ability to control all outputs ensures that all are consolidated and the same message is conveyed through all their materials.
The inspiration for the design is a network of lines that generates the boundaries of all spaces, whether they are physical or suggested. It is in the continuity of a rational architecture treated with contemporary materials and shapes.