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Only agency in the region specialising in real estate & hospitality marketing.

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UMC

UMC being an industrial leader with an eye to the future and aspirations to the sky, required a universal brand with contemporary brand expression and identity. Gaining immense reputation in the metal coating industry pressurized them to have a global brand in place and that’s when we were approached to develop and design the brand.

CREDITS

  • Client: UMC

  • Industry: Corporate

  • Location: Dubai, UAE

WHAT WE DID

  • Brand Applications

  • Brand Identity

  • Brand Positioning

  • Industrial Packaging

  • Stationery Package

  • Uniforms & Livery

The Brandmark:
The inspiration for visuals

To give the target audience a clearer picture of the brand function, we decided to design a universal logo to depict rolling metal sheets with a bold typeface of the brand name ‘UMC’.

Colour Palette

The blue and green shades have been taken from the colours of metals during the metal coating process.

Brand Application

The look and feel was consistent across all the touch points as the collaterals reflected professionalism, competence and expertise.

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Transform Awards Mena logo

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