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Only agency in the region specialising in real estate & hospitality marketing.

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Texture

We were approached to give the brand an identity where we carried out a 360-degree brand roll-out and helped them become a credible developer where they acquired new projects, gained celebrity ambassadors and were able to diversify their asset class.

Credits

  • Client: Texture

  • Industry: Corporate

  • Location: Dubai, UAE

  • Web: texture.ae

What we did

  • Brand Architecture

  • Brand Audit

  • Brand Identity

  • Brand Strategy & Positioning

  • Brochure & Collaterals

  • Digital Strategy & Website

  • Print & Digital Campaign

  • Stationery Package

  • Visual Identity

AWARDS

  • Transform Awards Mena

The Brand mark:
The inspiration for visuals

We came up with a universal logo comprising of a circle, a four-point star and interconnected lines. The circle symbolises unity, completion, and wholeness. The four-point star signifies vision and infinity whereas the interconnected lines indicate connections, inclusion and loyalty.

The Pattern

We developed a pattern that high-lights Texture’s capabilities of paying attention to details where perfection is sought in terms of design, composition, spatial arrangement, and in colours.

Colour Palette

We gave aspiration to the brand through the colour palette. Gold connotes for success, royalty, achievement and quality whereas grey connotes for sophistication, elegance and authority.

The Typography

We chose Signa Serif typeface due to it’s significance in historical artifacts.

Brand Application

The brand touchpoints and brand communication vehicles exuded the corporate feeling of sophistication and royalty.

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Transform Awards Mena logo

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