Texture is a UAE-based real estate group, offering premium development, investments and brokerage services. Since its inception, Texture Holdings has quickly gained its sterling reputation as one of the main real estate firms in the UAE. In its short history it has already consolidated assets of over AED 2.5 billion in property developments and land banks.
The brands new venture required a simple task: come up with a clean, modern and corporate brand which moves away from the usual logo based approach incorporated by most competitors.
A sharp and deeply refined san-serif based typographic marque was crafted from the key letters, which combine in a bold and considered execution that enables the icon complete depth. The brand uses color and typographic subtraction to convey elegance and classic timelessness.