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Provedore is a brand new artisan food concept restaurant and marketplace in Dubai’s ever-buzzing F&B sector as part of the SULTAN Investment group. The immense growth in the food and beverage sector fueled high street retail, which led to stiff competition for Provedore to stand out in the crowd. RUYA, together with the client worked on creating the concept, brand positioning, and brand approach.


services branding,digital




The main challenge RUYA encountered was to establish a brand that would stand tall in the cluttered food and beverage sector, with a distinctive ideology, positioning, and essence. Keeping in mind the objective to be a world-class fine dining restaurant, a speciality gourmet food store & delicatessen – and reference for all food enthusiasts.


RUYA equipped the client with the right branding tools to build a café brand, and positioned Provedore as a gourmet destination. Initial response from their target audience has been extremely positive. The brand’s historic-meets-contemporary vibe was depicted within their brand identity. Brand advocacy was achieved and customers returned frequently to the restaurant.


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