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PAL

PAL is a UAE-based real estate investments and development company with a solid reputation for excellence and a collective experience spanning over three decades. As a proven leisure, residential and commercial developer, PAL is now established as one of the most renowned real estate, investment and development companies in the UAE.

clientPAL

services branding

industryReal Estate, Investments & developments

websitehttp://pal.ae/

CHALLENGE

PAL approached us with the exciting task of helping them launch their new brand re-fresh. The brand uses typographical combination of fonts to give it a surprising, elegant and modern touch. It is a significant and recognizable feature found throughout the brand and highlights PAL’s strong and credible name in the region.

SOLUTION

We took the new brand style and carefully crafted a vast range of creative solutions featured in the launch of their new profile. We took what was a simple style guide, and intelligently and effectively articulated this across a wide range of creative solutions and marketing strategies, situating the brand favorably moving into the future.

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