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Delivering excellence over 8 years to 120+ clients.

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Hello!

!السلام عليكم

Hola!

Salut!

Hallo!

Ciao!

Hej!

Ni Hao!

今日は!

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Murano

Epitomising the pinnacle of beauty, the 5 elegant towers of the Murano Residences revive the Venetian art of glassmaking in the Al Furjan community. We were approached by the Ghreiwati Group to carry out a branding exercise for this new development.

Credits

What we did

  • Brand Identity

  • Brand Positioning & Strategy

  • Digital Strategy & Website

  • Emailers & E-newsletter

  • Film & 3D Renderings

  • Print & Digital Campaign

  • Stationery Package

Backstory:
The inspiration for visuals

Blending both form and functionality of the fine Italian glass, we designed the brand elements to depict the sophistication of contemporary art via lines, shapes, colors and styles.

The Brandmark

Majestic like the hypnotic crystal, the iridescent colours in the letter 'M' signify deep connections between contemporary art and the historic art of glassmaking.

The Colour Palette

To best depict the fusion of contemporary art connections with historic glassmaking, we chose a quartet of garnet red, cobalt blue, chromium green and sulphur yellow for the color palette.

Photography Style

The photography style was directed to capture genuine connections being made with loved ones.

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Brand Application

Forming the first-touch brand interaction, we designed the collateral materials to positively influence the perceptions of the target audience.

The Website

Keeping the target audience in mind, we developed a clean responsive website with rich content.

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awards-webby

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Transform Awards Mena logo

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Others

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