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Mina by Azizi

With its strategic location, breathtaking vistas and stunning architecture, Mina by Azizi is all set to make heads turn. Being one of Azizi developments paramount project located at Palm Jumeirah, this fully furnished and serviced residences hold great significance due to its remarkable interiors and waves-inspired facade.

clientAzizi Developments

services branding,digital

industryReal Estate / Hospitality

websitehttp://minabyazizi.ae/

Challenge

Developing a sophisticated brand nestled amidst an array of exquisite residences with numerous competitors was mind-boggling and thought-provoking. Giving accurate and relevant positioning without injuring the parent brand’s reputation was essential.

Solution

To capitalize on the exclusive address of Palm Jumeirah, the brand was conceptualized around inextricable harmony intertwined in luxury. This steered the development of the visual identities which demonstrated a personal connection being made via a handwritten font and a pastel color palette. The dynamic waves-inspired logo along with tone of voice exuded the brand essence of balance and affluence. The complete 360-degree branding resulted in a fruitful response at the Cityscape 2016 Dubai event which enabled more than 190 units being sold.

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