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Delivering excellence over 8 years to 120+ clients.

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Melia Group of Hotels

As Spain’s largest hotelier, Meliá Group of Hotels operate an impressive portfolio of hospitality brands around the world, including Gran Meliá, ME by Meliá, Circle by Melia, Paradisus Resorts which were all created in collaboration with LGD.

Credits

  • Client: Melia Group of Hotels

  • Industry: Hospitality

  • Location: Spain

What we did

  • Collaterals

  • Digital Banners

  • Print Ad Campaign

  • Visualisation

  • Website

Gran Melia:

We were asked to supply full-scale media production that included photo shoots, ad campaigns and key messaging. We identified the ‘accent of passion’ as the essence of the Gran Meliá brand – symbolized by the searing red flame above the ‘a’ in Meliá. We developed the guests experience where the signature vermilion appears in a series of ways, as a visual metaphor for the brands ‘culture of service’. We called it ‘Red Glove Service’, which grew into a fully implemented service standard for the Gran Meliá brand worldwide.

ME by Melia:

We were briefed to carry out 360° brand roll-out for an established hospitality brand. We collaboratively worked with LGD Communications where we carried out a 360° branding exercise for the brand. We developed the brandmark, typography, ad campaigns, brochures, and other touchpoints.

Circle by Melia:

We collaboratively worked with LGD where we distilled the product to its most immediate appeal–the never-ending holiday. We developed a timeless brand with an open, clean and simple look and feel just like the sky, clouds or a circle. We carried out a 360° brand roll-out for this brand.

Paradisus:

We were briefed to carry out a traditional advertising campaign to target a variety of audience from consumers to travel agents and from meeting planners to wedding planners. We developed an appealing ad campaign that resulted in fruitful results.

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