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Gran Melia

Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an accent of passion – all of which is distinctly Spanish.

clientGran Melia

services branding

industryHotels & Resorts

websitehttp://melia.com/

CHALLENGE

We were asked to supply full-scale media production that included photo shoots, designing ad campaigns and strategic key messaging.

SOLUTION

We identified the ‘accent of passion’ as the essence of the Gran Meliá brand – symbolized by the searing red flame above the ‘a’ in Meliá. Throughout the guests experience, the signature vermilion appears in a series of ways, as a visual metaphor for the brands ‘culture of service’. We call it ‘RedGlove Service’, and it has grown into a fully implemented service standard for the Gran Meliá brand worldwide.

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