Gran Meliá, the flagship hotel brand for Spanish hospitality giant Sol Meliá, operates top-tier hotels and resorts throughout the world. In each location, guests experience a contemporary take on traditional luxury that is enlivened with an accent of passion – all of which is distinctly Spanish.
industryHotels & Resorts
We were asked to supply full-scale media production that included photo shoots, designing ad campaigns and strategic key messaging.
We identified the ‘accent of passion’ as the essence of the Gran Meliá brand – symbolized by the searing red flame above the ‘a’ in Meliá. Throughout the guests experience, the signature vermilion appears in a series of ways, as a visual metaphor for the brands ‘culture of service’. We call it ‘RedGlove Service’, and it has grown into a fully implemented service standard for the Gran Meliá brand worldwide.