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Born in the UAE, serving globally.

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Hello!

!السلام عليكم

Hola!

Salut!

Hallo!

Ciao!

Hej!

Ni Hao!

今日は!

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Ghreiwati Group

The story for this brand began 100 years back in Syria by the visionaries of the Ghreiwati family. Over the years the legacy grew and a strong diversified portfolio was built after which strategic decisions were made to expand operations in the UAE. Our brief was to carry out a rebranding exercise with a structured brand architecture for the sub-brands.

Credits

  • Client: Ghreiwati Group

  • Industry: Corporate

  • Location: Dubai, UAE

  • Web: gpd.ae

What we did

  • Brand Architecture

  • Brand Guidelines

  • Brand Identity

  • Brand Strategy & Positioning

  • Collateral Materials

  • Digital Strategy & Website

  • Internal Branding

  • Stationery Package

The Brandmark
The inspiration for visuals

To merge the long imperial heritage with the fast paced modern era, we created a fusion of the past and the present by using interlaced letters for the corporate brand.

Brand Architecture

To give distinction to every function and operation, we adopted a branded house architectural strategy where the parent brand ‘Ghreiwati Group’ served as an umbrella brand for the sub-brands of trading, properties, investments and industries.

Main Brand

Sub-Brands

The Brandmark

The brandmark comprised of two interlaced 'G' letters with the descriptor 'Ghreiwati Group'.

The Colour Palette

We choose a flexible and foundation colour palette to enhance the corporate feel of the brand which comprised of crimson red, ebony black, nickel-silver, off-white and white.

Crimson

60%

Black

60%

Silver

60%

Off-White

60%

White

60%

Brand Application

Every brand touch point was carefully designed to maintain consistency of brand elements across all vehicles and channels.

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Sub brands

A two-word strategy with sophisticated colors was adopted to name and identify the sub-brands where the name 'Ghreiwati' was followed by the brand's area of expertise.

The Website

We developed a clean, responsive and rich-content website to appeal and trigger an action from the target audience.

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awards-webby

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Transform Awards Mena logo

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Others

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