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Al Erkyah City

The residents of Doha would finally witness the authenticity of wellbeing & wellness in the iconic Al Erkyah City which is built on a phenomenal concept of “a life well lived”. The mixed use integrated development by Ariane Real Estate is anticipated to foster an enriched lifestyle which would surely entice visitors to pay a visit.

clientAriane Real Estate

services branding,digital

industryReal Estate / Hospitality

websitehttp://alerkyahcity.com/

Challenge

Giving true identity, substance and relevance to a city fundamentally driven by wellbeing and wellness in the grandiose masterplan development of Lusail City was indeed gripping and stimulating. The different segments like hospitality, residences, wellness, and education also demanded their own unique distinction and meaningful character.

Solution

Zeal and vigor was perfectly blended with harmony, and this synchrony gave impetus to the branding exercise from positioning, strategy, implementation to the brand roll-out. Every communication material from the collaterals, video, bilingual campaigns to digital platforms emanated the brand essence. Visitors were held in awe at the 2016 City scape Qatar and 130 units were sold in 3 days. Moreover, Al Erkyah City website won the best website of the day at the Awwwards Conference which was held in New York 2016.

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